donderdag 27 oktober 2005
Ik ben bekeerd! Ik heb Het Licht gezien! (Allez, ten dele, toch...) Nja, schoorvoetend moet ik toegeven - humm, hoe moet ik het vertellen? Ewelja, over die target='_wit' dus. Sinds een week doe ik er niet meer aan mee op mijn blog en ik moet zeggen: dat was toch maar een heel, heel slechte gewoonte. Zodus bij deze. Ik zal het nooit meer doen. Wie geeft me de absolutie?
Als reactie op een postje bij Michel heb ik op tinternet wat zitten grasduinen. Heb daar een heleboel gevonden en speciaal voor u aaneengeplakt: (Eat this, religious faMactics!) "Think Different. Think Different than what? Talk about a corporate image out of control. In order to boost its sagging image, Apple Computer Corp. is running a major brand advertising campaign called "Think different." Using a series of billboard ads picturing notable people such as Einstein and Gandhi, the company hopes to remind the unholy masses of its "greatness." There is even an ad that associates Apple with civil rights legend Rosa Parks, who was arrested in Montgomery, Ala., on December 1, 1955, for refusing to surrender her bus seat to a white man. Wow. It makes me want to stand up and shout: "Hey Apple, you're just a computer company. You make internet-enabled toasters. You didn't develop the theory of relativity. You didn't personify peace. You didn't stand up against oppression and launch the U.S. civil rights movement. You didn't even fight off Microsoft for very long." Gandhi believed there was something sacred and lovely at the center of people, and that to get to it each of us needed to cut through the various lusts and fears of everyday life. That was hard enough to do in village India; how much harder in our time and place, when we live amid a hurricane of messages and symbols all designed to overlay our own identity. Gandhi, in other words, was the chief spokesman against the consumer mentality since Christ -- against the idea that the ownership of a particular kind of computer might free you, make you more creative or rebellious or attractive. Trying to sell a Mac with Gandhi's image is every bit as ironic as selling cigarettes with a picture of healthy, sexy young bodies. Then again, maybe we shouldn't be surprised by Apple's ego. After all, the company has such a prima donna mentality that it was recently ditched as a client by its Canadian public relations agency. Apple's "Think Different" compaign misses the mark. However, I'm sorry to say that Apple will never switch to "Think Better". Steve Jobs, demigod of a small group of religious fanatics, relies on the fact that Mac users would rather rally around a meaningless slogan than actually open their eyes to the fact that Apple computers are not better than PC’s. In fact, if you give a group of computer novices either a PC or a Mac, and give them a list of tasks to accomplish, those that get the PCs will finish their tasks in less time than those with Macs. However, if your goal is to develop blind religious devotion to a cult figure and his colorful toys then Steve Jobs and his Macs beat out all competitors. There's no sense in fighting the trend. Join with the masses and "Think Different". That is, just stop thinking altogether!"
...is terug losgebroken. Met prachtige zinnen zoals alleen hij ze kan bedenken: "Laat ik dus achtereenvolgens de bordveger der logica en daarna de spons der weldenkendheid over het krijtbord uwer innerlijke twijfel halen." Allen daarheen!